Coffee Roast Color Guide

Roasting is so important to how your coffee tastes, and yet most know so little about it. Now’s the time to remedy that!

There are many factors affecting the flavor of your coffee. Naturally, the origin of the bean and the care with which it has been treated will affect the coffee in your cup, and so will the color of the bean. Roasting has a big impact on the flavor of coffee. Unroasted coffee starts as a green bean, and how dark it’s roasted will affect the flavor characteristics. Knowledge of how coffee flavor is affected by roast style goes a long way to understanding how pale or dark a bean will taste when ground and brewed.”


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